Based on these resources, which can offer tremendous value and inspire incredible results, you would think that most solopreneurs have it made when creating their first high-ticket course, yet most fall victim to the DIY trap…
…creating a course without the guidance of a course creation specialist or a structured program and community to support them.
Piecing together the multitude of strategies and methods these resources deliver into a robust course creation strategy and action plan is a challenging task that usually derails even the most honest and purposeful efforts.
Let me explain:
Creating a high-impact course or program is a sophisticated endeavor that extends beyond merely sharing knowledge. This journey involves confident decision-making, a strategic blend of design, content creation, marketing, technical skills, and so much more.
In fact, you might be thinking, “I only need to record or repurpose some videos, create a few Google Docs or PDFs, digitally package it all up, and my premium course is built!”
If only it were this easy. Creating a premium, high-touch course is more complex, and attempting to do it on your own often backfires.
Have you ever heard the expression, “The cheap comes out expensive”?
Just look at these numbers:
To develop a 30-minute instructor-led training piece, let’s say a slide-based video with narration, it takes approximately 24.5 hours and costs almost $1,000 if you were to pay yourself $30/hr. https://elearningart.com/development-calculator
Consider how much time (and money) you would burn without someone to help you streamline the creation process before you attempt to DIY it.
Let’s explore why this approach is so challenging and expensive.
The Isolation and Overwhelm of DIY Course Creation
The Lonely Journey
The journey of DIY course creation is typically marred by isolation and a sense of overwhelm. Different from a collaborative environment (i.e., a done-with-you program or working with a course creation specialist), the DIY route lacks essential feedback mechanisms, leaving creators at a disadvantage in gauging the relevance and impact of their course.
In fact, lack of feedback is one of the most significant challenges of the DIY approach, and this absence of insight, objectivity, and guidance can lead to a course that fails to resonate with learners.
Feedback offers diverse perspectives, highlights areas of improvement, and ensures that the material is motivating and understandable.
Without it, there’s a substantial risk of the course being one-dimensional, tailored more to the creator’s understanding and perspective than to learners’ needs and preferences.
Moreover, feedback helps validate the effectiveness of teaching methods and content relevance, which are vital in creating a course that changes lives…one that is powerful and profitable.
Another problem with the DIY path is the motivational challenges it presents. Creating a course in isolation can be daunting, and maintaining motivation becomes increasingly tricky without extrinsic encouragement and accountability.
This challenge is exacerbated when facing hurdles or creative blocks. The solitary nature of the DIY approach can lead to analysis paralysis, procrastination, and a lack of discipline.
Furthermore, the absence of collaborative energy and the excitement of sharing ideas and progress can make the process feel more like a chore than a passion project. This lack of motivation affects the pace of course development and can compromise course quality and depth.
The Overwhelming Scope [H3]
DIY course creation is not a singular task but an amalgamation of various skills and responsibilities. It demands proficiency in teaching and content development, for which you must be adept at not only understanding the subject matter but also presenting it in an inspiring and pedagogically sound manner.
Technical skills are also paramount. These include navigating a course hosting platform (Thinkific, Kajabi, etc.), video editing, sound engineering, and other multimedia tools essential for delivering a high-value online course.
The effort to juggle these varied aspects of course creation can significantly drain time and energy. This is particularly challenging for individuals balancing course creation with other professional commitments or personal responsibilities.
This constant juggling can lead to burnout, affecting not only the quality of the course but also the creator’s well-being. Moreover, the pressure to master multiple domains or skills within a limited timeframe can compromise quality, as the creator might rush through certain aspects or overlook critical elements in the course design and development process.
Alternatives to the DIY Approach
So what do you do? What are your options?
Well, there are only four:
1. You can work through any number of strategies or methods from the resources listed at the beginning of this post, hoping to pick up nuggets of insight and attempt to weave them together in a coherent plan and strategy for creating your premium course.
But seriously, who has time for all of this + time for list growth, social media, content marketing, launching, selling + working with current clients + time to eat, sleep, and spend with family and friends?!
2. If you wish to forgo the headache and self-doubt, you can always hire a professional or an agency to do the heavy lifting, but this option is very pricey, and most of us cannot afford it.
3. A much more practical and typically less expensive option than options 1 or 2.
4. Another practical option: Enroll in a high-value group program about creating high-value programs…very meta, right?
Option 3: The Done-With-You Course Coaching
First, a course coach provides expert guidance in curriculum development. Designing a curriculum that is both comprehensive and engaging requires a deep understanding of educational principles and learner engagement strategies.
A coach can offer insights into structuring the course content effectively, ensuring that it progresses logically and covers all necessary topics in a manner that is accessible and intriguing to learners. They can help identify gaps in the content, suggest improvements, and ensure that the course meets learners’ educational objectives and needs.
Secondly, a course coach brings valuable experience in the technical aspects of course creation. This usually includes knowledge of various online learning platforms, multimedia tools, and techniques for creating high-quality videos and interactive content, to name a few domains of expertise.
Course coaches also offer accountability and motivation as they set deadlines, provide regular feedback, and keep you focused and progressing. This support is precious when facing creative blocks or motivation slumps, which are common in long, complex projects like course creation.
Finally, a course coach provides emotional support and encouragement. They can offer a fresh perspective, help overcome challenges, and celebrate successes.
Option 4: Done-With-You Group Program
With a “done-with-you” program designed “right,” you can access a structured support system that typically includes experienced instructors/coaches and fellow course creators.
These types of programs offer several layers of support:
- Resource Sharing: Most done-with-you programs come with a suite of resources—templates, tools, checklists—which can save you significant time and effort. Instead of starting from scratch, you can leverage these resources to design, develop, and deliver your course more efficiently.
- Troubleshooting: Whenever you encounter technical issues or content-related roadblocks, the collective expertise within a group program can help quickly troubleshoot problems, offering strategies and methods you may have yet to consider.
- Shared Energy: The collective energy of a group can be infectious. Seeing others making progress and overcoming obstacles can serve as inspiration and motivation to push through one’s own challenges.
- Constructive Critique: Programs often foster a culture of constructive criticism, where feedback is given in a supportive and helpful manner.
In the competitive domain of online education, it is wise to leverage the expertise and experience of those who have navigated these waters successfully rather than attempting to reinvent the wheel by yourself.